translated from Swiss German, is a term that means the time eleven past eleven.

I AM

Since the concept of time is an illusion lived by humans, the label  symbolizes the purity of the moments in which WE ARE FULLY PRESENT. THE NOW.

NOWWEAR

is a creative studio that focuses on designing long-lasting companions for the NOW. The unity of people and the environment is the central value for our way of producing goods. Each piece of the limited sessions is processed by hand in Zurich (Switzerland).